The Ratio Of National Enterprises To Foreign Brands

When the market was cold in 2012, the efficiency of most enterprises was not as good as in the past years. At that time, the strength of a strong brand in the exhibition was particularly obvious.

Usually, the brand of the enterprise will be favored by everyone, because the brand represents the enterprise, and when the "cold wave" comes, most people will choose a strong shoulder to support.

Whether it is the Dongguan furniture fair or the China wardrobe exhibition or the Guangzhou kitchen and bathroom exhibition, all the major enterprises focus on publicizing their brand strength. In previous years, the situation is that the manufacturers are showing off investment policies and other word games. Now the dealer's brand awareness is enhanced, so that enterprises have to choose to use brand to impress the exhibition business.

Comparison between national enterprises and foreign brands

Shanghai kitchen and toilet exhibition has been held for 16 times, and has been hailed as China's "bathroom Oscar" by the industry, but with the American film

Oscar is different. In the stage of Shanghai kitchen and bathroom exhibition, foreign companies and foreign brands always win.

But today's market changes require the struggling of Chinese national enterprises. The more they are in a depressed market, the more they can not sit still and have to take the initiative to attack.

At this year's Dongguan furniture fair and China wardrobe exhibition, we can see that the competition consciousness of Chinese national enterprises has been very strong. Foreign brands' eye on the Chinese market has not caused domestic brands to shrink.

Some enterprises' investment in exhibition has not been reduced. The booth design has also broken away from the old way of "stools + chairs + exhibition frames", and has received the exhibition providers from the perspective of the service providers.

At the Guangzhou kitchen and bathroom exhibition, Ningbo enterprises held together and held a unified attitude, so that the name "Ningbo intelligent manufacturing" could be seen everywhere.

All the exhibitors in Ningbo will display "Ningbo wisdom" elements in the booth, refreshing people.

It is believed that this special design will give inspiration to the home furnishing building materials companies participating in the major exhibitions in the future, and maintain regional unity in the competitive relationship, which will achieve unexpected results.

Cultivate original spirit and build China made

The Milan Furniture Fair, the world furniture industry, is also a source of inspiration for furniture design around the world.

But the source of inspiration is not equal to inspiration plagiarism, but unfortunately, friends attending the Milan Furniture Fair will regret the original design of China.

All the exhibitions in China's home industry will become the source of plagiarism, and many interested people will get the source of Shanzhai through large-scale exhibitions.

However, there are natural resistance in Shanzhai, and the counterfeiting events coincide in the Shenzhen furniture fair and the Guangzhou office furniture exhibition. However, counterfeiting can not be just a fake. Every enterprise should pay attention to intellectual property protection in peacetime, increase the awareness of safeguarding the rights of formal channels, and do not hype by playing fake.

Some exhibitions in the first half of 2012 were painstaking efforts to protect intellectual property rights.

Many venues will be erected outside the slogan: "no photo taking", on-site staff's awareness of vigilance is also very strong, which reflects a reasonable and normal exhibition mentality in the industry.

Shanghai kitchen and bathroom exhibition is a great event in the kitchen and bathroom industry. We believe that innovation is still the theme. Many kitchen and bathroom enterprises at home and abroad will display the latest products and design concepts of the enterprise, and attract the audience in the most dazzling way to enhance the brand image of the enterprise. Though we may find many products that we all know, we hope that this situation will become less and less.

Intelligent new elements or the way to break through

Nowadays, with the rapid development of science and technology, the pursuit of technology and the desire for technology to change life are becoming more and more obvious for the younger generation.

Young consumers have been tired of traditional household products, and intelligent innovative products may make the young consumers accustomed to hi-tech age feel refreshing.

At the beginning of the major furniture fair and wardrobe exhibition and Guangzhou kitchen and bathroom exhibition, intelligent products, such as touch faucets, digital gas appliances and intelligent cabinet, also attracted some young fashion designers.

Although the high cost of research and development of such products will lead to higher market prices, we can not deny its huge market prospects.

Against this background, at this year's Shanghai kitchen and bathroom exhibition, we may see some "intelligent products", which are "armed to the teeth". These innovations will be an organic supplement to the kitchen and bathroom market, and the maturity of "China Intelligent Manufacturing" will steadily enhance the competitiveness of China's kitchen and bathroom industry.

2012 Shanghai kitchen and bathroom show needs Shanghai.

In 2011, the sixteenth Shanghai kitchen and bathroom exhibition was affected by the "new country ten" property market regulation policy. The popularity of the scene was slightly lower than before. This is the first time that the kitchen and bathroom industry has intuitively felt the cold of the industry and the market.

In the first half of 2012, this situation was particularly evident from other exhibitions. Although the popularity of Dongguan Furniture Fair was still strong, the enthusiasm of the exhibition business was a layer of fresh-keeping film, which was not easy to leak.

Only watch and cooperate late.

The recession in the whole market has led to a scruple in choosing brand cooperation. Until the Guangzhou Furniture Fair, this kind of scruples will be shown directly as the huge Pavilion and low popularity.