World Footwear Headquarters Seeks New Engine For Shoe Industry Pformation And Upgrading

June 8th, the world's ten high-end shoes, Dongguan produced six pairs, while Houjie Town is

According to statistics, Dongguan has more than 1500 shoe enterprises, more than 2000 supporting enterprises, more than 1500 related traders and purchasers. It is one of the important distributing centers of China's finished products such as shoes, shoes, shoes and other related products. It is also the largest shoe manufacturing base in the world, and around 60% of the world's high-end shoes or shoes are from Dongguan.

However, the footwear industry in Dongguan has long been dominated by OEM and lacks independent brands. According to the survey, more than 6 of Dongguan's shoe enterprises do not have registered brands or registered brands are not functioning, of which 48% are unregistered brands, while 13% are registered brands.

An important reason to hinder the creation of independent brands is that Dongguan shoe enterprises are accustomed to mass production of standardized production lines because of long-term orders from foreign trade orders. Many shoe owners are reluctant to choose to invest most of their capital and manpower in domestic R & D and brand building.

However, with the rising domestic labor costs, the continued appreciation of the renminbi and the outward pfer of industries, the traditional format of "world shoe capital" has not adapted to the needs of development, and the pformation and upgrading of the industry is imminent.

The emergence of the world shoe industry headquarters base conforms to the trend of industrial development. It is highly valued by government departments and is regarded as a new engine for the pformation and upgrading of footwear industry.

According to Zhang Huarong, chairman of the world footwear base, the world shoe headquarters headquarters has a total investment of 1 billion 600 million and a building area of 480 thousand square meters, which can accommodate nearly 10000 businesses. It can solve the employment population of 50 thousand people, with an annual turnover of RMB 50 billion yuan. It is expected to be put into operation in December 2012. After completion, it will become a public service platform for the footwear industry of Dongguan footwear industry, which integrates high-end research and development design, trade logistics, brand display, order and procurement, brand incubation and information consultation. It will serve the pformation and upgrading of the footwear industry in Dongguan and the development of the whole industry cluster.

Long Yongtu, Secretary General of the Boao forum for Asia, has previously evaluated the positive role of world headquarters base: "Dongguan builds the world shoe industry headquarters base. Such a platform will enable Europe's new technology, new information and new materials in the footwear industry to be promoted to Asia, and it is also a platform to promote the upgrading of the footwear industry in China as a whole, especially in Dongguan.

In the current manufacturing industry to break through the development dilemma, it has important demonstration significance.

Chen Xueqin, deputy director of the Guangdong Provincial Department of foreign economic relations and trade, believes that the establishment and application of the world shoe base will promote the Dongguan footwear industry chain to the upper reaches, and will also pform Dongguan's traditional industries and upgrade the pace of pformation and upgrading of Guangdong's enterprises.

It has been revealed that the world footwear industry headquarters base is jointly organized by the Dongguan Leather Footwear Association, the Asian Footwear Association, the Hongkong footwear industry association, the China Dongguan international shoe exhibition, shoe machine exhibition and other industry organizations and institutions, and actively plans to build the "Dongguan footwear brand alliance", hoping to make the Dongguan footwear industry scale by cooperation, and strive to hatch a number of well-known brands in the domestic market in 3-5 years.